In 2016, political ad spending will reach a record high of $11.4 billion, 20 percent more than was spent back in 2012, according to Borrell Associates, a research firm. It’s a huge jump, but what’s more notable is just how that money will be spent. About $1 billion will be spent on digital media, a nearly 5,000 percent increase from the measly $22.25 million spent on digital ads back in 2008. And that’s only the beginning. —Political Ad Spending Online Is About to Explode