Google is pitching Nearline as an easy and “limitless” backup service but perhaps most importantly, it claims that the data can be accessed in a matter of seconds rather than hours, as is the case with other archival services.

And to woo customers from those unnamed other services, the company is offering a “Switch and Save” promotion for new cloud customers. If they come to Nearline (and are not already users of other Google Cloud Platform offerings) they’ll get a hefty 100 petabytes of storage for free. And by “other services” Google probably means Amazon Web Services Glacier archival storage, which is inexpensive but has been criticized for also being slow.

Google sweetens the pot on cold storage - Fortune