The prospect of getting rich is an attractor for founders, sure, but I think there’s something else going on here. For whatever reason — maybe it’s generational — today’s founders feel the need to be the hero of their own inner narratives. For them, start-ups embody a kind of happy confluence of making a lot of money, changing the world, showing everyone how smart and wonderful they are, and, ultimately, becoming their awesome true authentic selves. This narrative thinking is reinforced by a strong oral tradition of Silicon Valley hero’s journeys (replete with the usual Campbellian tropes: The Call To Adventure, The Magical Helper, The Road of Trials, etc.), and a tech press that regards every IPO as a kind of Maslowian self-actualization event for the founding team. —Start-ups and Emotional Debt